Rugged look initially attractive packaging and carton pack attractive light tetra pack new bold look for plastic bottle different flavors and vibrant colors toy shaped pack bottle in the shape of women packaging. Different attractive packaging free download as word doc. Attractive packaging reflects modern standards and integrates seamlessly into sales environments. Before long the brand began to represent not just the owner but their values and quality of their product. Application of 4a is also a major task for the major companies in this area. The importance of packaging promotional products blog. Inspiring packaging designs and resources creative bloq. Packaging logistics primarily brings together different packaging disciplines with logistics and supply chain management disciplines to complement and support one another. A jar, mug and a couple of teaspoons of horlicks from the uk. If your product did not attract the customers first time, then you never make your product a brand in the market. Introduce you to the world of flexible packagingexplain some of the terminologyallow you to make a more informed decision regarding your packagingshow you some of the things that impak corporation is capable of if we dont have exactly what you are looking for we can make it. Paper, cardboard, plastic, foam, textiles and bubble wrap are among the many options for protecting products.
Preservation packaging includes both shrink wrapping and vacuum packaging, as well as other forms of packaging such as jar canning, aluminum cans, and. The net profit of the packaging industry spurted 104. Introduction food products brands use a range of packaging attributes, combining colors, designs, shapes, symbols, and messages nancarrow et al. Introduction, importance as a marketing tool, concepts.
For many brands the packaging leads the way to a successful integral branding communication effort and establishing the brand. Again less emphasis is given on attractive packaging for institutional sales. Preservation packaging includes both shrink wrapping and vacuum packaging, as well as other forms of packaging such as jar canning, aluminum cans, and other types of protective packages like egg. This also means that flexible packaging adds very little weight to the overall product, and there is very little to discard when the package is empty. It also affects whether a product is noticed on the shelf. Various forms of pharmaceutical products like tablets, capsules, liquid syrup and suspensions, injections, ointments, sprays, lounzes etc. Packaging builds image of the product and its producers. Pdf kanos theory of attractive quality and packaging. The world of flexible packaging the ultimate guide.
Can also be used to promote other things the manufacturer sells and makes. The importance of attractive packaging parekhplast india limited. Thus packaging is a business function and a package is an item. Packaging also refers to the process of designing, evaluating, and producing packages. Flax fibre is an attractive material for a number of reasons. In this post, weve rounded up standout examples of packaging designs to guide your efforts, plus handy resources for more information. Task 1 find a small piece of packaging that will fit on the next sheet.
It is an important and effective sales tool for encouraging the consumers for buying. Different attractive packaging consumer behaviour retail scribd. Part one provides a context for the book, discussing fundamental issues relating to packaging such as its role in society and its diverse functions, the packaging. The most fascinating concept of marketing is to discover the understanding of the reasoning of buyers. It must perform all the basic function such as protection, ease of handling and storage, convenience in usage etc. Among them, packaging plays a vital role and has a major inspirational effect in impulse purchase decision. Packaging and package labelling have several objectives as identified by louw and.
A brief history of packaging 2 a flexible package has the least amount of material compared to other forms of packages that would hold the product. The most common takeout packaging usually made in black or very rigid, crackresistant,leak preferred material moderately priced. Furthermore if this is executed in a skillful way consumers often choose products based on packaging. Sep 24, 2011 with its different functionality to ease and to communicate with consumers, there is no doubt about increasingly important role of packaging as a strategic tool to attract consumers attention and their perception on the product quality. The importance of packaging your products attractively you could make a doll that walks, talks and plays. Introduction to packaging request pdf researchgate. All are intended to provide benefits to retailers andor consumers and, as a result, selling points for marketers. Colours can symbolise a rite of passage, differentiate a premium from a.
In asia orange is a positive, spiritually enlightened, and lifeaffirming colour, while in the us it is a colour of road hazards, traffic delays, and fastfood restaurants. Mar 01, 2010 an introduction to packaging design the term brand originates from the days when farmers used to brand their cattle to register ownership of their herd. Introduction to food packaging rom the prehistoric times of hunting. While packaging does improve safety, offer convenience and reduce theft, it also. Empty packages have their resale value for customers. Kanos theory of attractive quality and packaging article pdf available in quality management journal 123. At the same time, the amount of packaging on an individual food product or other consumer item has increased.
Agree entirely that packaging is very important both functionally and in terms of image. Packaging and package labelling have several objectives as identified by louw and kimber 2007, p. This also means that flexible packaging adds very little weight to the overall product, and there is. Packaging logistics primarily brings together different packaging disciplines with logistics and supply chain management disciplines to complement and support. We see new packaging materials replacing traditional ones uncommon shapes, attractive look and other new features. Packaging is the activity of designing and producing the container or wrapper for the product. Besides branding, the packing design of your product can either make or break you in the industry.
In todays markets almost all products we buy come packaged. Experienced packaging contractors utilize cuttingedge materials, adding value to your products by positioning them correctly. Packaging is the science, art and technology of enclosing or protecting products for distribution. Horlicks malt powder in jars from india left and jamaica. In terms of my blog i am still very much in the development stage and gradually investigating packaging options but sense the product will lends itself to something that is less slick than retro so have at least started on that broad track. The demand for packaging has been growing exponentially as the packaging design is the most important approach to draw eyeballs of customers. Different types of packaging methods packaging labelling. Packagingis next to grading and branding packaging is essential for offering goods in safe, and secured position to consumer 4. Product packaging has earned a great importance today.
Processes such as cleaning, drying, preserving and materials such as glass, metal, paper or paperboard, plastic employed to contain, handle, protect, andor transport an. Introduction to packaging the hitchhikers guide to. Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. What makes for successful and attractive packaging. Attractive packaging design can lure a potential buyer to the first moment of truth the purchase decision. The purpose of the study was to examine the consumer perception on different design elements of a milk package and to provide essential information for the.
Jul 15, 2016 use packaging to create the consumers perception of the brand. Probably, it is said that first impression is the last impression. Mar 31, 2014 agree entirely that packaging is very important both functionally and in terms of image. Mar 16, 2020 creating an eyecatching packaging design that suits the product, stands out on crowded shelves, and doesnt cost a fortune to produce is a real challenge. Dec 08, 2012 attractive packaging design can lure a potential buyer to the first moment of truth the purchase decision. Packaging is one such tool where the marketers can convey their message straight to its potential customers. Introduction packaging is a process of covering, wrapping of goods into a package. Packaging contains, protects, preserves, transports. A product is packed in special sized, coloured and shaped container for keeping its difference from the products of competitors.
Packaging continues to be more important in the modern growing completion, open, display of the product and self service of the customers. These attract and sustain attention, helping consumers identify with the images presented. A single colour can have many different meanings in different cultures. Rural market has an untapped potential like rain but it is different from the urban market so it requires the different marketing strategies and marketer. Physical protection protection of the objects enclosed in the package from shock, vibration, compression, temperature, etc. Nonthermal processing uhp inhibits different rxns by different mechanisms than heating. Outdated graphics and packaging methods, on the other hand, draw the wrong type of scrutiny. Introduction to packaging abstract this document describes the current state of packaging in python using distribution utilities distutils and its extensions from the endusers pointofview, describing how to extend the capabilities of a standard python installation by building packages and installing thirdparty packages, modules. According to the report the future of global packaging to 2022, the demand for packaging will grow. But such knowledge is imperative in designing the marketing program to enhance sale and market share. The importance of packaging design and the use of packaging as a vehicle for communication and. What is the impact of attractive packaging on impulse. One such product feature and a strategic one for some products. Alternatives for waste management guide g314 fahzy abdulrahman1 cooperative extension service college of agricultural, consumer and environmental sciences introduction this publication provides an overview of the reasons and ways to better manage garbage or other household waste.
Types ofmaterial used in food packaging material use appearance i properties temperature cost toler. Over the past few decades, households have become increasingly busy and convenience has become an important factor in purchases. While each varies in makeup, all packages must be designed to attract buyers. Having attractive packaging doesnt mean you should neglect quality either. Packaging design as a marketing tool and desire to purchase. An introduction to packaging design the term brand originates from the days when farmers used to brand their cattle to register ownership of their herd. A brief history of packaging university of florida. Packaging design as a marketing tool and desire to purchase, 72 pages, 2. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. The effective packaging is the source of prestige to its producers. A qualitative study on the communication of packaging background. Read this article to learn about the need, objectives, functions, advantages and disadvantages of packaging of products. Packaging as a source of information about food products.
For example, the yellow and black coloured pack of kodak roll tells itself of its. We use packaging to protect, contain and identify products. Packaging serves as an identification of the product. Attractive, strong packaging designs not only help to protect the products from breakage and damages but they are also helpful in grabbing the attention of the end. As such, marketers need to integrate all types of buying influences into the package. Introduction to packaging design article research on. Comprehensive in scope and authoritative in its coverage, packaging technology provides the ideal introduction and reference for both students and experienced packaging professionals. An informed consumer acquires knowledge on food from different available. Flax has high content of polyunsaturated fats, which are beneficial for health. As additional materials such as aluminum and several types of plastic were.
The importance of attractive packaging parekhplast india. The perception created of a brand from packaging can set products apart from the competition and defines products. The history and significance of military packaging pdf. Many types of packaging are available for manufacturers who need to ship and market their products to consumers. Creating an eyecatching packaging design that suits the product, stands out on crowded shelves, and doesnt cost a fortune to produce is a real challenge. Use packaging to create the consumers perception of the brand. Stick down your packaging with the graphics pictures and wordsdesign workfacing up. Explain with examples the various types of industries. Price bundling x occurs when two or more products are placed on sale for one package price. Even after a product is developed and branded, it is important to adopt strategies for other productrelated aspects of the marketing mix.
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